This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an eCommerce Experience Manager, Mobile App and Loyalty based in the United States. We are seeking a strategic and data-driven eCommerce Experience Manager to lead the development and optimization of mobile app and digital loyalty experiences. In this role, you will shape the end-to-end digital strategy, driving customer engagement, app acquisition, retention, loyalty participation, conversion, and revenue growth. You will collaborate with Product, Technology, Marketing, Analytics, UX, Merchandising, and Operations teams to prioritize initiatives that deliver measurable customer and business value. By leveraging performance analytics, experimentation, and customer insights, you will identify growth opportunities and translate complex data into actionable recommendations. You will also oversee app store marketing strategies and strengthen the integration of loyalty benefits throughout the digital shopping journey. This fully remote opportunity offers the chance to influence digital commerce strategy, establish performance standards, and guide cross-functional teams in a dynamic, customer-focused environment. Your work will help create seamless, relevant, and rewarding digital experiences that build long-term customer relationships and drive sustainable business performance. Accountabilities - Mobile App and Loyalty Strategy: Own the end-to-end strategy for mobile app and eCommerce loyalty experiences, ensuring roadmaps align with customer needs, loyalty objectives, and broader digital commerce goals. - Roadmap Governance and Prioritization: Translate strategic objectives into a prioritized portfolio of initiatives covering acquisition, onboarding, engagement, retention, loyalty participation, conversion, and revenue contribution. Establish decision-making frameworks that focus resources on the highest-value opportunities.
- Cross-Functional Leadership: Build strong partnerships with Product, Technology, Marketing, Analytics, UX, Merchandising, Store Operations, and eCommerce leadership. Clarify responsibilities, establish governance routines, resolve competing priorities, and support effective execution across teams. - Performance Measurement and Reporting: Develop and maintain a unified executive-level app and loyalty scorecard covering acquisition, app store performance, engagement, feature adoption, loyalty participation, conversion, retention, and revenue contribution. - KPI Frameworks and Analytics: Partner with Analytics teams to define performance indicators, benchmarks, targets, measurement methodologies, and reporting cadences that provide consistent visibility into business and customer outcomes. - Data-Driven Decision-Making: Establish continuous performance review and prioritization routines that connect customer behavior, conversion funnel performance, loyalty engagement, and commercial results. Reassess roadmap priorities and investments as new evidence emerges. - Executive Communication and Storytelling: Present performance insights, business opportunities, risks, uncertainties, and corrective actions to leadership. Translate complex analytical findings into clear recommendations and actionable decisions. - App Store Marketing and Acquisition: Lead app store marketing strategies across iOS and Android, including keyword optimization, creative testing, ratings and reviews management, competitive positioning, and app store conversion improvements. - Paid Media and Growth Optimization: Partner with Paid Media and Marketing teams to align app installation campaigns, targeting, measurement, and performance optimization. Identify opportunities to improve acquisition efficiency and downstream customer value.
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